Full RGB control is nice. Can use their control panel app to choose most colours. You can have all the keys be the same colour of your choice or choose from various lighting effects. The relevant app doesn't need to be on to use the keyboard colours – you can save 3 colour profiles to the keyboard. You don't even need their app at all as you could use an open source RGB app. This is in contrast and a nice change from other name brand, high-end keyboards where their app always needs to run in the background for the keyboard to even run at all, period.

Some colours don't show up accurately through the translucent white key caps but almost all shades of different colours are available. A few of the keys are dim on the front despite the rest of the keys being lit up. Like the space key, the right enter key and right zero key.

The privacy policy for their app also had no surprises, was easy to accept, which was a good thing. There's some shocking policies out there for what you have to agree to. The media keys and volume are nice to have but a regular light press doesn't always activate the key. It needs just a slightly firm press to get it to work which is too bad. You get used to it and remember to wack it slightly but for this supposed level of quality they should have caught that. The volume roller feels nice, but it's a little slow to go from high volume to low when you get caught off guard by a loud video or whatever as it seems to be like a faux-analog roller. Otherwise it's fine. The keys activate very easily. I had to remap a space bay key in a game I was playing because my thumb resting ever so lightly on it was enough to keep activating it. Over a few months of regular use I have noticed maybe 2 or 3 times total where a key double pressed on one press. That's not a big deal for me because it has rarely happened, but it could be a deal-breaker for someone else. Also that it has happened just a little bit like this has me wondering if it could increase in frequency in the years to come as the keys naturally wear out a little. The keyboard is heavy with a metal case. This gives it a solid feel, which is nice. The keys are medium noisy, but they're not too bad. Most people probably wouldn't especially notice it. Next time I buy a keyboard I'll be sure to get one with quieter keys. I haven't experimented with creating macros or any other functions that might be there. I like the second windows key on the right side as it makes some shortcuts and little easier/quicker to activate with one hand. Not all keyboards have that. The keys feel a little high and I don't know if I would have wanted this keyboard for if I were doing a lot of typing with it, like for work or school. For gaming and general web browsing with the occasional long typing session, it's fine. Overall I'm happy. It's a lot nicer than the last keyboard I had. I give this a 3.5/5. 3 was too low I think so I'll settle on 4/5 stars here for the website. If you were like me and uncertain on what keyboard to go with, this is a half-decent choice. I think the majority of people wouldn't even have noticed any downsides I pointed out here.