This drive is available at about the same price in several different colors. It i the cheapest 'per terabyte' currently (2020.03) I keep a set of each color for backing up several computers allowing me to easy see which ones to take offsite. (Of course, with the COVID-19 temporarily I won't be doing offsite backups physically.) Of course, if an different drive were cheaper, I'd go back to my old way: Labeling them 'set a, set b, set c'. But since they are already the cheapest or tied for cheapest, being color coded is handy.

As a backup drive, which is what it is sold as and intended, I can't see any weaknesses.

Lots of space. Doesn’t break the bank at sale price.

Ignore the Colour.

Who cares about the colour when this drive will be sitting detached in a drawer, a 72 hour bag, or a lockbox.