The card performs very well and runs quietly under light and moderate loads. Even under heavy loads it's not unbearably loud, but not dead silent either. The design is subjective of course, but I like it as it isn't as in your face as some others. It's well-built and fairly large, so definitely make sure it will fit in your case. I've had some coil whine with it, but it's not too bad. I was surprised at how much heat it can generate under load - not really a con because the components seem to keep fairly cool, but it did surprise me. It does take 3x8 pin connectors, so perhaps I was a bit naïve. Price-wise it's definitely overpriced, but given the current market conditions, I can't fault the card itself. If prices come down, I'd give it 5/5 stars. Memory Express definitely gets a 5/5 for customer service as I had originally ordered the 3080 version of the ROG Strix, but the stock was so unpredictable that they offered me a different 3080 or this 3080 Ti. I'm a sucker for the Strix design this generation, so I decided to go with this card.